“The Rise and Shine Morning Show”
Monday – Thursday 7am – 9am
“Fresh Start Today”
Jermaine Reed is your favorite cousin Bertha Jean’s baby boy. He hosts and produces “The Rise and Shine Morning Show” on WNOV 860 AM during drive-time Monday thru Thursday. Based on Milwaukee’s longest running polestar for urban talk radio, Reed joined WNOV’s on-air line-up September 03, 2014 with a landmark radio program dedicated to building community awareness and engagement around foster care, adoption, and other related child and family well-being issues- both locally and nationally.
This program, “Fresh Start Today” comes on every Wednesday from 3:00 p.m. to 4:00 p.m. On both of his programs he has interviewed distinguished local and national figures like Dr. Joy DeGruy, Ernie Isley, Dr. Iyanla Vanzant, Dr. Jawanzaa Kunju, Mayor Tom Barrett, County Executive Chris Abele, Dr. Ramel Smith, Dr. Patricia McManus, Secretary Eloise Anderson, Wanda Montgomery, and others. Topics explored: Child Sexual Abuse and Incest in Black Families, Misdiagnosing and Psychological Treatment of Black Boys, Depression and Black Men, Child Loss: Abortion, SIDS, Adoption and Miscarriage on Black Women and Families, Prevalence of Sex Abuse in Foster Care, City and County Budgets, etc. Watch shows on YouTube: Fresh Start Today.
A 16 year child welfare career veteran of Milwaukee, Reed is the first Black person in the history of Wisconsin to privately own a foster care agency. In 2011, he was one of two child welfare leaders in the state chosen to serve on the First Lady of Wisconsin’s “Fostering Futures” Steering Committee focused on advancing trauma informed care in child welfare and other child-and family serving systems; he served in that capacity for 3 years. In 2009, Reed was designated by Gov. Jim Dole’s administration to lead a focus group on family support in the Governor’s 2009 Summit, Building Bridges to Family Economic Success.
Jermaine has committed his life to working on improving the quality of life for abused and neglected children and youth. He focuses a lot of his work around partnering with and advising birth, foster and adoptive families, state and local officials, and other stakeholders. In boldly addressing racial disproportionality in Milwaukee’s (Wisconsin’s) foster care system, Jermaine organizes and hosts the only conference in the state of Wisconsin (to date) that solely focuses on the needs of Black children, youth, and their families.
Since beginning his speaking career in church at the age of 9, Reed has become a respected public speaker. He infuses comedy, practicality, passion, and truth in all of his presentations. He is a master at creating a safe space to have hard conversations. He is also a community advocate, playwright, biological, and adoptive parent. Jermaine’s life aphorism is “I am a MASTERPIECE-wounds, scars and all”.
Jermaine is proud to have been mentored by the legendary journalist and radio personality, Mr. Eric Von Boardley. Eric was the main reason that Jermaine became involved in broadcasting. While his friend has transitioned, Jermaine considers it an exceptional opportunity to honor Eric by serving his listener base in the same time slot. Jermaine will always remember the inspiration that Eric gave him -when he was considering transitioning from his clergy role- five weeks before he suddenly passed, “Don’t worry about it, the community is your pulpit.”
Jermaine received a degree in psychology from Upper Iowa University and completed some master level course work at University of Wisconsin-Milwaukee.