Will Martin is the host of “The Difference,” which airs on Fridays from 11am-12pm.  When he is not interviewing business, community, and governmental leaders, Will has been a small business owner for over 20 years.  Prior to joining WNOV’s team, he served in senior leadership roles for two Wisconsin Governors; acted as an advisor for the British, Dutch, and Israeli governments; and raised $600 million for worthy causes.  In 2022, Will was a candidate to become Wisconsin’s Lt. Governor.